2 October, 2024

LAN Implements Centric PLM to Enhance R&D Capabilities

Four rectangular glass perfume bottles are displayed against a neutral background. Each bottle has a different color and label reading "LAN": green, yellow, blue, and one bottle half green and yellow. All have black caps. Shadows are cast behind each bottle.

Pure skincare brand partners with Centric Software to strengthen project management and continuously optimize operations

CAMPBELL, Calif., October 3, 2024 – Centric Software® is pleased to announce that skincare brand LAN has selected Centric PLM™ to establish a unified R&D platform. Centric Software provides the most innovative enterprise solutions to plan, formulate, develop, procure, manufacture and sell consumer goods products in cosmetics & personal care, food & beverage, fashion and multi-category retail to achieve strategic and operational digital transformation goals.

Hangzhou Lanjiang Cosmetics Co., Ltd. was founded in 2018. Its brand, LAN, was one of the first brands in China to introduce pure skincare. LAN’s independent R&D lab has formed long-term strategic partnerships with top 20 global cosmetics raw material suppliers and three national-level research institutions. The company was recognized as a national high-tech enterprise in 2022 and has accumulated over 30 design and R&D patents.

LAN has seen rapid growth, with its star product, Time Oil, ranking first in sales and customer satisfaction in the serum category on major e-commerce platforms for several consecutive years. Standing out in a highly competitive and homogenized domestic cosmetics industry and achieving sustainable development is challenging, and LAN decided that they needed to strengthen their R&D capabilities.

The LAN management team says, “The competitive environment for consumer product development has changed. Our current product development cycle is long, and collaboration is complex. These have been significant challenges in our past operations. This has been a key motivation for us to implement the PLM project, as we hope to preserve some of our valuable past experiences in this system and establish structured processes.”

LAN chose to collaborate with Centric Software based on their industry experience and the intelligence of Centric PLM. The LAN management team is confident that Centric PLM will enable them to implement their digital transformation blueprint.

The PLM project goal is to establish a unified R&D platform to systematize and coordinate operations while standardizing product data management. Using Centric PLM, LAN aims to refine project management, clarify product goals and detail tasks from the demand stage, closely monitor project progress during product development and ensure smooth product launches.

“Centric is the most professional team globally in the field of product lifecycle management systems, and they have extensive project implementation experience,” states the LAN management team. “Throughout the project, we can learn from each other and engage in deeper business-level exchanges. We also hope that this project will help us continuously optimize our business processes.”

Fabrice Canonge, President of Centric Software, says, “We are honored to have earned LAN’s trust. An increasing number of Chinese cosmetics companies are adopting PLM to optimize R&D and drive further product innovation. LAN will be ahead of that curve and positioned well for long-term sustainable growth with Centric PLM as the foundation.”

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LAN

Hangzhou LANjiang Cosmetics Co., Ltd. was founded in 2018 and is a professional cosmetics brand company. Its brand, LAN, was born in 2019 and is one of the first brands in China to introduce pure skincare. Upholding the brand philosophy of “healing skin and mind,” LAN continues to provide users with natural, effective, and sustainable products, expanding its product lines to include cleansing oils, serums, and essences.

LANjiang’s independent R&D lab was established in 2021 and has formed long-term strategic partnerships with top 20 global cosmetics raw material suppliers and three national-level research institutions. In 2022, the company was recognized as a national high-tech enterprise and has accumulated over 30 design and R&D patents.